Marketing Mix: The Four P Of Internet Marketing Strategies
The term marketing mix is a popular one used to explain the major components in any marketing campaign. The four P’s include product, price, promotion and place. Promoting online is not that much different. The lone distinction with promoting on the internet is the location where the marketing takes place.
The Product:
The simplest way to create a product to commence promoting on the internet is through affiliate products. Affiliate marketing is when you sell someone else’s products for a percentage of the sale. There are 1000’s of merchants that are willing to allow marketers the chance to promote their product. Affiliate marketplaces such as Clickbank, Commission Junction and Share A Sale are fantastic places to find products to promote online.