Fire your Network with Email Marketing

In networking business, you need to network with people. The best way to maintain contact with people online is through Email Marketing. You can use it for many purposes; appreciation for joining/ purchasing, product updates, promotional updates.

The potential of MLM / Network Marketing online is tremendous, but the difference in geographical regions makes it difficult to connect with your downlines real time. But this difference can be easily solved by Email Marketing.

Before you can contact your customers, you need to have their contact. Doing business online, the main contact information is usually the Email address. You can collect email addresses through your website through a squeeze page or opt-in page. The main advantage is that the leads are targeted.

These targeted leads will make up your future sale. They have seen your website, expressed their interest, but have not purchased. So you take their contact and update them of your company, new products, or promotions. This helps them to remember you, like how people think of Pizza Hut when they think of pizzas.

Email Marketing is not just sending information and updates. There are many things you need to take note when doing Email Marketing. Here are some tips on how you can maximize the results from your Email Marketing Campaign.

Email Pro

When composing email-messages, you need to keep in mind some points to make your emails look more professional.

- Who is it from?

People will see who sent them the email before opening them. This makes your email address very important. To look more professional, please refrain from using free email accounts like @gmail, @yahoo or @hotmail. Use something that your customer recognizes, such as your name or company name. e.g. support @yourcompanyname.com. Most hosting package gives you a number of emails account you can create under your own domain name.

The next factor to take note is your subject line. Keep it clear, concise, and under 50 words. You can try to create interest in readers in your subject line.

- Message text

After your reader decides to open your email, you have to grab this opportunity to sell your purpose to them. Identify your self and the purpose of your purpose to them immediately. Keep the style of the email close to the style of your website. State the referrer if you have.

Increase The Effectiveness of Your Email

Increasing the effectiveness of your emails means to increase action rate. Action in terms of the people reading the emails to visiting the website. Here are 6 tips on how to improve your emails to increase your conversion rates.

- Brand

You need to brand yourself or the company in order to make people remember you. Good examples of branding are; The Rich Jerk, Success University, and many more. Stick with the brand image you created, and use it consistently in every email you send out. Put your Brand in the subject line, so people can recognize you instantly.

- Honesty

Be honest in your subject line. Don’t trick them to opening the email with misleading or false information. Be cautioned that it is a requirement to state accurate subject line.

- Instill sense of urgency

In order to make readers take action, you have to instill a sense of urgency in them to take action. Use time sensitive words like “Buy Now, While Stocks Last, Limited time, For first 100 sign ups only”.

- Entice them

To further entice them to read our email, you can also give them some benefite to do so. Everybody likes free stuffs. Include a gift in your subject line to entice them to open the email. Some examples are; Get your free E-Book, Redeem your free trial, etc…

- Keep to the limit

In your text, avoid using too many bold, capital letters, bright colors, and punctuation (referring to ! ). For the simplest reason, it makes your text very confusing and distracting. It also triggers spiders and filter to classify it as SPAM.

- Simple and Sweet

Different purpose of email requires you to use different strategy in your emails. But as a general rule, keep your email simple and sweet. Nobody likes to read a long and wordy email. You should keep your email to the main point. If you have too much information to give, it will probably better if you give a short introduction in the email and add a link for people to click to read the full article.

*P.S Include a unsubscribe tab for all your email correspondence. It is a legal requirement for all email newsletter to include the unsubscribe option to reduce SPAM.