Why Photography Marketing Works
Looking back, I didn’t have a clue what I was doing when I decided to go from amateur photographer to ‘professional photographer.’ I confused good photography and good photography skills with good business skills. For example, I mistakenly thought that ‘photography marketing’ was something that you did ‘if you had some spare money and time.’ Without photography marketing no photography business will succeed.
My photos weren’t great, but they were pretty good. What I had going for me was my quality customer service practices and my enthusiasm. No photography business skills; no photography marketing plans; no idea of how much to charge; etc. Among other things, I clearly wasn’t ready!