Blogger Rss Blogging Citizen Journalism Guide
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The first way is to start your own blog and attract top talent to your blog site. This is not an overnight marketing cure-all, and it will require some patience. However, cultivating a readership of professionals in your niche field is a highly effective means of reaching candidates who would have never otherwise learned about your career openings. The key to making this work is to learn to attract a specialized readership to your blog, just like a beacon in the night. You don't need millions of readers, just hundreds of the right readers.
Hopefully, your blog provides valuable information that keeps readers coming back for more, or even better subscribing to your RSS feed. If you have a "hot topic" that requires more than 1,000 words to get through, consider about creating a series. For instance: "Creating a Word Press Blog: Step by Step" could be your series. This could easily be a 10 part series on one topic.
A RSS subscription option is crucial. Don't be afraid of it. Don't run from it. If you want people to read your blog regularly then you have to make it easy for them to do so. Having an "enter your email here" box is a nice start. However, if I have 25 blogs I read, I am not going to want 25 different emails coming to me each time someone updates.
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Setting up your blog to target a niche market is one of the best things you can do with your blog, provided you know the craft and have the requisite skills to run it successfully to start generating instant traffic (through syndication or RSS) and possibly start earning as well.
The first thing you need to do is make a choice as to whether you wish to blog about a subject that deeply interests you (hobbies, sports, politics, pop culture, yourself!), or whether you wish to build a blog which is primarily designed to be a money maker. If you choose the latter, you will need to identify a niche market that you can do blog to. This can be almost anything, from horticulture to antiques, but the more targeted the better. For instance, instead of targeting the general antiques market, aim for 19th century French ceramics.
Finally, ensure you don't lose potential visitors by short-changing them with your blog's content. Content truly is king, and if you want to develop a solid fan base of visitors to solidly monetize your blog, then you have to give them good material.
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