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Package everything as if it was ready to be given as a gift. If you sell jewelry, ship in brand new gift boxes. If you sell clothing, fold it nicely and ship in tissue paper and a gift box. You get the idea. Always ship an item in such a way that the customer will have to do very little if the item is intended as a gift. If it's not a gift, and the buyer purchased it for themselves, they will be pleasantly surprised to receive such a nice presentation. Customers will always appreciate the extra effort, especially near the holidays.
Proven fact all eBay users must know. End your listing on Sunday night, between 9pm and 12 pm. This is when most eBay users are on, and you get both the buyers searching for the 'what's new' listings, and the buyers who are searching for that perfect deal, the last minutes of the auction.
Items you buy on eBay will be mailed to you unless stated otherwise, so be very wary of postage and delivery costs when figuring out the amount you are willing to pay for an item. When you have decided on these, also consider the condition of the item. EBay is an auction site, and as is the case with all auctions, there are always old and new items for sale. Therefore, be very careful, usually the seller's description of the item should give you an idea about its condition.
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Reliable sellers have clear description on their refund policy. If it is not there, then ask the seller for it. If the seller has no refund policy, then do not bid on the item. If the there is no refund policy in the auction description, then make sure you get the refund policy in an email from the seller. In this way, you have a document of the refund policy.
Genuinely new buyers will probably have a name ending in a number and a feedback score of 0. These people usually aren't frauds. Somewhat counter-intuitively, people trying to commit fraud will almost never do it when they have a feedback score of 0. They'll think it's too obvious. New buyers often have problems with being inexperienced on eBay, however, and you might have to guide them through things like opening a PayPal account.
One effective method is to create multiple auctions for spelling variations. Let's face it, many people either don't know how to spell or suffer the occasional typo. By listing with alternate spellings, you eliminate that as a factor separating you from your customer. For instance, lacrosse equipment could be permutated into, "la Crosse," "lax," lacrosse," etc. List several to reach the widest viewer ship. Beyond that, many items may have grammatically correct but varied ways of spelling. Therefore, if you have multiple quantities of the same item for sale, it may be effective to list all of them separately with varied spellings.
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