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Avoid using too many bells and whistles in your listings. One that is guaranteed to make me move away really fast is the wizard that flits about the screen thanking me for visiting and generally getting in the way of everything I am trying to see. Music, flashing lights, moving conveyor belt pictures of other products from which to choose a selection - if you're quick enough - have roughly the same effect, as do many other totally useless and generally hugely frustrating devices.

Get a GOOD digital camera. I don't mean to go out and spend a thousand dollars on a camera; my first one was 50 dollars. You can even find a good camera on eBay for less than that!

EBay is supposed to be the bargain warehouse, but over the years, there have been so many items that have exchanged hands for a way above their retail value due to the bidding frenzy that comes with certain items offered for sale on the auction site.

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Do a search for the sellers past items on eBay? Check to see if the seller has sold similar items in the past. To search on the past auctions, go to the Advanced Search page. Here click on the items by seller link and type in the sellers ID and check the box for Include Completed listing. It is always good to check this especially if you are considering buying something expensive.

Use counters in your eBay listings. These are provided by eBay, free of charge, during the listing process. Counters let you see how many visits each listing gets, from which you can plan and make changes (lots of visits but no bids is a sign something is wrong in your listing; few visits and several bids normally indicate a hot product). Few visits and plentiful bids could indicate a niche market, one with fewer members but one hundred per cent responsive buyers. Even so, your competition can also check popularity of your listings, allowing them to capitalize on your expertise and possibly poach your ideas and products. The choice to use counters or not is up to you, and you can always remove them once testing is complete, and you know your product's a winner.

You should consider if something can be done to an item to increase perceived value and price and interest a wider audience. Prints from early magazines can be removed, cleaned, colored and framed, for instance, and modern dolls and toys can be touched up and combined into multi-item offerings. Stamps are another good example of items often worth little on their own, but sorted into themes; say space travel, Disney, Elvis Presley, bagged and low priced, can attract multiple bids.

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